THE COST-EFFECTIVE WAY TO SELL DIGITAL GOODS

Increase sales conversion and reduce cost with PayPal

 
Digital Goods

PayPal is ready to offer our new two-click payment experience for buying and selling digital goods to a broader set of developers and publishers! For a head start on easy, in-context payments and micropayment pricing, click the Get Started button below. When filling out the form, be sure to indicate you are interested in PayPal for Digital Goods.

View Demo: Digital Goods

 
Accept:

Visa, MasterCard, American Express, Discover, PayPal


A trusted, in-context payment solution that helps you more profitably sell gaming, media, or software content online to customers all around the globe.

Key Benefits
Content Monetization
Fraud Protection
Reporting and Back Office
International Reach
Support

Thousands of companies that develop, publish, or produce games, media content, or software rely on PayPal – and now it's even better. The new PayPal for Digital Goods solution helps you:

Increase Conversion Rates

Because customers can pay quickly and seamlessly from inside your game, video, news article, ebook, or other digital content without leaving the experience, they are more likely to buy and keep coming back.

Maximize Profitability

Give your customers the flexibility to pay for only what they want. Let them make one-time micropayments, pay by subscription, or pay as they consume your digital goods. PayPal automatically adjusts fees so that you pay the best possible pricing.

Reduce Fraud

Our extensive security measures and understanding of the unique vulnerabilities related to digital goods commerce help reduce chargebacks and risk related operational costs before they happen – saving you time, money, and increasing overall customer satisfaction.

Access International Markets

Get access to markets around the globe with PayPal's reach and expertise. There are more than 90 million active PayPal accounts in 190 countries. The trusted PayPal brand opens doors to new customers, particularly for digital goods developers both inside and outside the U.S. who want to conduct cross-border business.

Make more money on your digital goods by selling content in more ways and paying some of the lowest transaction fees in the digital goods industry.

Seamless, In-Context Payments

Let your customers pay without leaving their game, news, video, book, and more. The fast, seamless, in-context payment experience helps increase customer satisfaction – and your revenue.

Multiple Business Models

PayPal supports top business models for selling digital goods. Let your customers pay for what they want – whether it's a single virtual item, a monthly subscription, or both. With PayPal, you can offer one or many combination of digital goods payment models.

Pricing Adjusts, Maximizing Your Profits

Our pricing structure adjusts automatically based on a transaction's size and your overall transaction volume. You pay discounted micropayment rates for the smallest transactions when you qualify for micropayment pricing, standard rates for larger transactions, and discounted standard rates as your volume grows (one-time application required). And you can manage all your Digital Goods transactions from one account.

PayPal helps protect your customers and your digital goods business with industry-leading, comprehensive fraud and risk management.

Sophisticated Fraud and Risk Systems

Our automated fraud and risk systems leverage PayPal’s understanding of digital goods risk profiles to proactively track and stop fraudulent activity before it hits. Powerful statistical and rules engines help reduce the likelihood of fraudulent payments. PayPal also constantly monitors account-level activity to identify problematic accounts and users.

Online Resolution Center

The PayPal Resolution Center can handle issues specific to digital goods, such as micropayment disputes, chargebacks, returns, and unique global market risk profiles. In responding to disputes and claims, we lean on our understanding of the digital goods industry, saving you time, and reducing risk related operational costs.

Agents experienced in identifying and preventing digital goods fraud

PayPal's fraud agents and analysts have extensive experience identifying fraudulent digital goods purchases. In addition to constantly optimizing PayPal's fraud models, they share their best practice insights with our digital goods merchants, so you can stop fraudsters before they strike.

Fast User Authentication

PayPal has many techniques for authenticating buyers. These simple, fast processes are easy for your customers, and provide several layers of security.

Stay on top of every dollar your company collects for software, games, or other digital media.

Reporting, Data Export, and Transaction Search

Review your Digital Goods transactions – both micropayments and larger transactions – in one account. View a summary of your account activity each month, including monthly sales and profit and loss statements. Export your transaction info to Excel. To find a particular sale, customer, or record, perform a transaction search.

Multi-User Access

Offer controlled access to your employees or accountants for specific tasks such as viewing your company’s transaction history.

Transfer Money

Upon request, PayPal immediately transfers your money to the account you designate. The availability of funds from your bank account is subject to your bank's policies.

Withdraw Money

The PayPal Debit MasterCard® Business Card lets you spend the money in your PayPal account or withdraw it as cash at ATMs. And you can earn 1% cash back when you sign for purchases. (You can apply for the card after your PayPal account has been in good standing for 60 days.)

Take advantage of the digital economy with PayPal. With 90 million active PayPal accounts around the world, our global reach, expertise, and trusted brand name make it easier for you to sell across borders, which is especially important for digital goods developers both inside and outside of the United States.

Accept International Currencies

You don't need to enable local payment methods one by one. PayPal accepts payments in 24 currencies from 190 countries and regions – so your customers can pay in familiar currencies.

If you are not a PayPal Digital Goods customer and would like to learn how to get started you can contact us in the following ways:

Help Center

Quickly find an answer to common questions about PayPal. Help Center.

Phone Sales Support

To speak with a sales agent about which solution is right for you, call us at 866-365-6661.

Developer Support

Developers and programmers using the PayPal payments platform can access helpful information online and submit technical questions. Visit Developer Central.

 

For questions about your existing account, contact us here.

Community Help

Talk to other members in the Digital Goods Community here.

1. Customer is
on your site and wants to purchase.
2. Customer selects item and clicks on "Pay with PayPal".
3. Customer confirms transaction.
4. Customer resumes game.
5. You get paid!
 

1. Customer is interacting with your site…


They could be playing a race car game, reading an article online, downloading a song or video – or any other experience you'd like to monetize.


…and wishes to purchase


A song, a sword, some gold, accessories, even upgrade to some fancy rims.

 

2. Customer picks an item, wants to buy it immediately, and get back to playing their game.


They select their purchase and hit the "Pay with PayPal" button.

 

3. Customer confirms transaction


By clicking on “Pay Now”.


You make a sale!

 

4. Customer closes confirmation screen and resumes game.


Your item is instantaneously delivered.


Your customer never leaves your site – so your conversion rates increase!

 

5. You get paid!


When your customer's payment hits your PayPal account, transfer the money to your bank account (bank transfers usually take 2–3 days to clear) or spend it online anywhere PayPal is accepted.

 

PayPal has two flavors for buying and selling digital goods:

  • Express Checkout – Digital Goods: Offer in-context payments within your digital content (simpler integration)
  • Millions of shoppers prefer to pay with PayPal. If you already accept credit cards online, you can also accept PayPal by adding our Express Checkout button.
  • Adaptive Payments – Digital Goods: Offer in-context payments on multiple platforms with more flexibility in the way you disburse payments (hardcore developers)
  • Adaptive Payments allows hardcore developers to integrate flexible payment scenarios such as chained and parallel payments and payment disbursements to multiple parties.

If you don't already have either of these solutions you'll be asked to select one as part of your Digital Goods set-up. If you currently have Express Checkout or Adaptive Payments you can integrate the Digital Goods solution on top of your existing implementation.

Choose your Digital Goods Solution

 
If You Need: Express Checkout Adaptive Payments
 
Fast, in-context payments integrated into your digital content
 
Competitive pricing for both large and small transactions adapts to give you the best rate
 
One-time payments
 
Subscription payments  
 
Web and PC support
 
NVP and SOAP technical language support
 
JSON technical language support  
 
Multi-party payments allow you to disburse payments to multiple parties, or to a primary recipient who splits the revenue among others.  
 
  Get Started with Express Checkout Get Started with Adaptive Payments
 
 


Another product digital goods providers opt for is Website Payments Standard because it requires less technical expertise and no programming skills. However, today it does not include the in-context payment experience. If an easier to implement solution is more important than an in-context two-step payment experience click here.

PayPal is committed to giving you the best pricing for both your micropayments and larger transactions. Your fee rate will automatically adapt based on the size of the transaction. Signing up for micropayment pricing is easy too – you'll be prompted to apply as you go through the set up process. *

For each transaction we'll charge you either standard pricing, or micropayments pricing – whichever is the lower rate .

 
Your Monthly Sales (USD)** Standard pricing
per transaction
Micropayment pricing per transaction
 
$0.01 USD - $3,000.00 USD 2.9% + $0.30 USD 5% + $0.05 USD
$3,000.01 USD - $10,000.00 USD 2.5% + $0.30 USD 5% + $0.05 USD
$10,000.01 USD - 100,000.00 USD 2.2% + $0.30 USD 5% + $0.05 USD
> 100,000.00 USD 1.9% + $0.30 USD 5% + $0.05 USD
 
 

For example, if your sales are less than $3,000 per month, on a $5 transaction you would be charged the 5% + $0.05 rate ($0.30), and on a $100 transaction you would be charged the 2.9% + $0.30 rate ($3.20).

The pricing table above applies to domestic payments in U.S. dollars. There's an additional 2.5% charge for any currency conversion and a 1% charge to receive payments from another country.

* If you're interested in signing up for micropayment pricing you will be prompted to apply once you begin the set-up process. To begin setting up, go to the "Setting Up" tab and click the "Start Now" button for the solution of your choice. To qualify for micropayment pricing, you must submit an application, be approved by us, and have an account in good standing.

** Merchant rate qualification is required before you can move to a lower pricing bracket. When your monthly sales exceed $3,000 and you've been a PayPal member more than 90 days, please fill out a one-time application which is subject to approval.

View Full List of Fees

Read about how PayPal has helped digital goods companies:

  • Increase revenue
  • Earn customer trust
  • Lower overhead

"When I switched to PayPal, my sales grew 100%, and my one-man business reached the seven-figure revenue mark. I give PayPal full credit for that." *

Don Steinitz, ForexRobotTrader.com

Read the case study

"Customers have told us they would be nervous about sharing their financial information with a no-name payment processor. And when game publishers find out we accept PayPal, they know they're dealing with a reputable company."

Chris Condon, BattleClinic.com

Read the case study

"I'm convinced that PayPal's positive checkout experience makes a difference. Our conversion rate is two to three times the industry average … and PayPal's microtransaction pricing significantly reduces our overhead. As a result, we can offer a wider range of products at a lower cost."

Bob LiVolsi, BooksOnBoard.com

Read the case study

"For selling digital goods, E-junkie.com now gets everything it needs from PayPal to help merchants succeed – global coverage, fraud and  risk services, and an in-context payment experience – a must have set of features that anyone selling digital goods need to make money."

Robin Kholi, CEO, Founder, E-junkie

* Results not typical; individual results may vary.

  • Increase conversion rates.
  • Get in-context payments plus great pricing. GET STARTED