Fundraising Tips & Ideas

  • Get the word out—create custom apps or even a website for your cause
  • Stay organized—keep a list of current contacts and potential donors
  • Reach your goals—see who’s donating and track your progress

See below for more tips.


Ideas to help you every step of the way

Research & Planning

Get your fundraising program off to a great start.

  • Set specific goals—It’s easier to meet your goals when you have numbers in mind. Aim high, but be realistic.

  • Set specific dates—Give your fundraising campaign specific start and end dates to avoid dragging it on indefinitely. Giving your efforts a deadline can also help increase motivation.

  • Stagger your programs—Don’t overload friends and family with donation requests. Stick to only a few fundraising programs a year.

  • Know your budget—When raising money, it’s important to keep your costs in mind. Watch out for hidden expenses.

  • Start planning early—The more time you have to organize and advertise your program, the better.

  • Get the okay—If you want to fundraise on behalf of another company, be sure to get the proper approval ahead of time. And always adhere to local tax laws.


Soliciting Donations

Make the most of your fundraising efforts.

  • Show donors where their money is going—People want their donations to make a difference. Be specific about what their contributions can help accomplish.

  • Share personal experience—When raising money for something you care about, it helps to share your personal story or connection to the cause.

  • Locality matters—Fundraising in your local community is more effective than trying to reach further out.

  • Recruit others to get involved—Most people want to help out, but may not know how. Let them know that, in addition to monetary donations, they can help spread the word and raise funds themselves.

  • Vary you methods—There are a lot of ways to ask for donations—and PayPal can help. Consider adding a Donate Button to your website or fundraising emails to make it easy for donors to contribute. Or you can even use the PayPal Request Money tool to ask for donations.


Holding an Event

Learn how to bring people together for a good cause.

  • Choose wisely—An event can be a great way to raise money and increase awareness. Whether it’s a bake sale, golf tournament, or silent auction, be sure to pick an event type that fits your cause.

  • Pick the right day—Weekends are usually the best days to hold an event, especially Saturdays.

  • Recruit volunteers—Depending on what type of event you are holding, you’ll probably need a team of trusted helpers. Try to recruit other people interested in your cause, and always get a firm commitment.

  • Get the word out—What good is an event if nobody shows up? Be sure to publicize your fundraiser as much as possible. Try flyers, emails, and PayPal Social Media apps to promote your event and collect donations.

  • Be meticulous—If your event involves selling products or giving away prizes, be sure to keep accurate records and receipts.


Goal Tracking

Measure your fundraising program’s effectiveness.

  • Keep records—Accurate records are essential for any fundraising program. If you’re fundraising online, be sure to check out the PayPal Online Fundraising Tools—they can help you track donations automatically.

  • Track money in and money out—It’s important to keep track of donations as well as any program costs.

  • Publicize your donation goal—This can increase donor motivation by letting them feel they’re helping fulfill a predetermined need. Consider using PayPal and to quickly set up your own fundraising website to display your program information and goals.

  • Keep a list of contacts—Record the names and information of your donors, volunteers, and partners. They may come in handy the next time your start a fundraising program


Recap & Future Planning

What to do after your fundraiser.

  • Analyze what you’ve learned—Look over your fundraising records and write down what went well and what can be improved next time around.

  • Organize your information—Sort your fundraising materials and records now, so your next program kick-off will be easier.

  • Share your achievements—Let donors know how the program went. How many people donated, how much was raised, and what the money will help accomplish for your cause. Sharing this information will make donors feel like they’ve made a difference and encourage them to donate to future fundraisers.

  • Say “Thank You.”—Be sure to thank your volunteers, partners, and donors and let them know their support is valued. They’ll be more likely to help out on your next fundraiser. Handwritten notes are great, but even blanket emails are appreciated.